Welcome to CEO Brain Food, a show aimed at providing key insights, fresh perspectives, and proven tools that CEOs can apply to build enterprise value, generate higher profits and develop the talent needed to succeed in their businesses. In this episode of CEO Brain Food, Michael invites Paul Adams on to discuss the work he does helping clients design and build a life that can lead to financial independence. Paul is the founder and CEO of Sound Financial Group, an organization that helps individuals, small businesses and corporations navigate through all phases of their wealth-building journey. Michael and Paul discuss common mistakes entrepreneurs make, the proper formula for valuing a business, and the ever-expanding role of a CEO. Finally, Paul provides an interesting thought experiment and speaks to his podcast, Your Business, Your Wealth.
01:01 – Michael introduces today’s guest, Paul Adams
02:17 – Paul talks about his upcoming book, Your Business Your Wealth
03:55 – Michael speaks to his experience working with CEOs who take a salary that is lower than the market rate
09:15 – Two common mistakes entrepreneurs make when it comes to valuing their business
11:49 – The danger of not thinking about an exit strategy
16:45 – Michael talks about the ever-expanding role of today’s CEO
18:27 – Paul speaks to interviews he’s done with various financial publications
20:50 – Paul poses an interesting thought experiment to determine financial independence
24:40 – How Sound Financial Group identifies and works with their ideal client
28:41 – The architect example
34:13 – Paul speaks to the purpose of his podcast entitled, Your Business, Your Wealth
37:35 – Paul provides a special offer to listeners of CEO Brain Food
38:04 – Michael thanks Paul for joining the show and praises the work he’s done
40:54 – Michael encourages the audience to visit Paul’s website
41:30 – Where to find Michael’s Functional Team Scorecard
TWEETABLE QUOTES
“All too often, business owners spend most of their time focused on just growing their business. And the more successful their business is, they assume it’s just gonna work out on their personal balance sheet.” (03:43)
“It’s not a competition between what assets you can buy outside your business and how good the return is inside your business. Everybody will agree, the best rate of return you have is in your business just right up until it’s not. And, when it’s not is when you need to be in a position to have financial independence.” (20:01)
“You cannot have financial independence, you cannot retire on the business balance sheet. You have to transmit money from the business’ balance sheet to your personal balance sheet by more than the sale.” (22:07)
“When we make a client an offer, we charge a fee like an architecture does. We build the design. We help you build the blueprints based upon the future that you want. And then, you have the blueprints. You can go implement that yourself.” (28:41)
“Because what we [Sound Financial Group] want to be able to do is have people that are wildly satisfied with us. And what we don’t wanna do is charge a fee to anybody that we didn’t provide significant value in return.” (34:00)
RESOURCE LINKS
Sound Financial Group’s Website for a Financial Inquiry Call - Info@sfgwa.com (Inquiry in the subject)
Sound Financial Group on Facebook
Sound Financial Group on LinkedIn
BOOKS MENTIONED
Sound Financial Advice (Paul’s Book) – Sound Financial Advice: How to Recapture the Money you are Losing and Add it to Your Family's Wealth